Deconstruction of Ill Manors
The title of this movie is placed in the middle of the poster focusing the audiences eyes towards it. The word 'ill' is presented bigger than the word 'manors' to show that it is the dominant word of the two. By have the title a bright white it makes it stand out from the dull and dark colours of the rest of the poster once again bringing the audiences focus towards the title. By having the gun placed over the word 'ill' it indicates the effect and impact guns and violence will have on this film. It is also one of the first things you see again highlighting the importance of it in the film.
The tag line however is placed at the top of the poster in a smaller black font. This is so the audience has to really search the poster to find it meaning they have a good look at the rest of the poster whilst doing so. By making the tag line black it means it blends in to the poster unlike the bright title showing that the tag line isn't as important.
Behind the title there is a man (presumably the protagonist). By placing him in the middle behind the title it means he is also the focus of the poster. The clothes the protagonist is wearing are stereotypical of a gang member symbolising that the film will be centred around gang culture. The protagonist is wearing black and so blends in to the background showing that he is a part of his surroundings and that he fits in however he is wearing a white cap of a similar colour to the title showing that there may be something different about him that will stand out in the film.
In the background of the poster, behind the protagonist, there are blocks of flats. This is another stereotypical feature of gang related films reinforcing the gang culture side to the audience. By having this in the background it means it links with the dominant gun and the protagonist (even if the link is subtle).
The words 'Harry Brown' is placed over the main picture forcing the audience to look at it. The contrast of the white writing against the black of the coat the protagonist is wearing makes the title stand out even though the majority of the background colour is white as well. The title is slightly fading in to the black of the coat making it clear to the audience that the person in the poster is Harry Brown.
The shadow behind the protagonist is the main focus of because it is the only bit of colour on the poster. The shadow is a blood red connoting blood shed and passion meaning that there may be some kind of deranged passion about the character. Not only is the shadow read it also has a scene of destruction showing that violence is something of his past and maybe he is trying to walk away from it.
A quote from a critic summarising the film as mesmerising written in a red font to mimic the shadow of the charachter suggests to the audience that the film is worth watching. It also means that it stands out against the white background of the poster making the audiences eyes automatically read it.
The blurred grimy skyline behind the characters subtly establishes the film as being set in the city and the orange hue contrasts with the dark shadowed foreground of the characters, isolating the actors from the world around them suggesting the plot focuses entirely around their social group. The fiery colouring of the sky connotes possible danger and chaos to occur, correlating with the dark teenagers in shot, all in threatening stances dressed to fit ASBO culture stereotypes.
The lowercase d in the white title (that juxtaposes the darkness behind it) contrasts against the capitals signifying the incomplete 'adulthood', suggesting the characters have yet to enter their adult lives and are still in essence not out of childhood yet.
The tagline 'after kidulthood comes' shows the film is a sequel to an already established and popular film, appealing to it's target audience as fans of films already made, the characters themselves also being shown to encourage views due to the progression of the previously enjoyed cast into the new plot.