The Revenant Website Deconstruction
- The bold white text which highlights the awards that the film is up for. Also the white text is effective because it is rather plain but it is large in size which makes it bold and stand out. However, it does not make the viewer draw their attention from the image because it blends in yet stands out.
- Ability to interact with 'The Revenant' community and fans because they have access to social media links on the webpage. This will increase the popularity of our film by allowing us to advertise our film and we should therefore apply this to our website. Social media is a key form of advertising in the 21st century and in the same way that the producers of revenant have utilised this, we too should use this platform.
- Large picture at the front represents themes of the film ; isolation, pathetic fallacy, the desperation of the pilgrims, the dangers of the weather and nature (animals). This is a clear example of how images can be used to evoke effect and emotions. As researched in the poster deconstruction of Cowboys and Aliens, images can be used to feed into themes of the film, which helps to target the target audience because themes can be easily identified.
- The bold white text which highlights the awards that the film is up for. Also the white text is effective because it is rather plain but it is large in size which makes it bold and stand out. However, it does not make the viewer draw their attention from the image because it blends in yet stands out.
- The dark, cool colours of the website reflect the theme of the cold weather. The absolute overwhelming nature of the dark blue colour helps implement the absolute coldness that Hugh Glass would have experienced. This is contrasted with the few flints of fire shown which offer a contrasting red colour. This helps to show the absolute brutality of this environment and the harshness of the weather. When thinking about applying these points of interest to our own website, I believe that we could use
- Option to buy tickets for the cinema on the website; this allows for the film to be sold without offering too much hassle for the consumer, making the website consumer-friendly.
- Director, castplay, screenplay and producers are necessities on a website however, considering that the film has employed various Hollywood stars, it would serve as another form of advertisement to include these names on the website and promote them.
- Small tabs allow for an absolute focus on the images of the website which allows the target audience to be enticed into into the film through understanding it's themes. We could use this in our website because we could use an effective image of some sort in the background (or even a slideshow / GIF) and use small tabs to allow absolute focus on this item and draw in the interest of our audience.
