Deconstruction of Sket
We would like to incooporate elements of this poster into our poster - such as the location. The London skyline provides a perfect backdrop to this poster as it is related to the urban side of London. We also like the way that Ashley Walters is directly looking at the camera as if he was looking at the audience, we believe that this invites the audience into the world of the character. We also like how female are presented in this poster, they dressed in street clothes although the colours are pink, still there is an element of masculinity about these females characters. The way the film title covers the majority of the poster is something we also want to include in our poster. Finally, the lighting in this poster is also something we would like to replicate in our poster - the shadows which our forecast under the females shoes reflects a darkness that they may behold.
The dark colour scheme used connotes the genre of the film, and the red makes the poster and film seem dangerous and connotes blood. The golden rule is used as Shank's typography is very structured, allowing the eye to go down to the characters that are recognisable from other films, and then we go back up to the tag line. It's effective having a poster that is horizontal, as many urban drama posters have this common convention, allowing them to recognised, as it's of the minority of posters that are horizontal. The text has been manipulated so the gap in the A features a character with a clear knife in their hand. This clears up any misinterpretation about what 'Shank' means. By having the manipulated text, this relates to the film's tag line that is used, making the film's main plot known to the audience. The large amount of people in the background are very dark and dismal, and the main protagonists are running away from them, reflecting an element of action within the film. The sky has pictures that have been manipulated into grey and white, like dark clouds over the characters, but on a close look, we can see that these are characters within a picture. A common convention of Urban Drama film posters is that it will often state the previous films that the directors/producers/distributors have made (or helped to make). In many poster's the critically acclaimed Urban Drama's Kidulthood and Adulthood are mentioned, grabbing the audiences attention. If they liked those films, they will enjoy this film.
This poster shows many conventions of the urban drama genre and stays very close to the stereotypes around it.
-The main focus of this poster is the picture that has a red film over it in the brain part of the protagonist s head. This connotes many things to the reader. One of these is that because it is a red film used it lets the audience know that there maybe blood shed in the film. Due to this image being in the back of the head it also may connote the violence in this film is physchological to the protagonist in the poster.
- Another thing to look at in the brain of the protagonist is that the picture being shown is actually of two children, one playing with a gun. This shows that his childhood was obviously not very good and so it caused him physiological harm. Having a bad childhood conforms to a major convention in the urban drama genre. Also by having a gun in the picture it links to the red film over the picture again implicating blood and death.
- the light on the facial features of our protagonist also shows the audience that the film conforms to another major convention that the protagonist is a bad guy trying to be good.
- apart from the brain part of the protagonist there is a dark colour scheme to the poster. this show the audience that the film maybe dark and dangerous. it also connotes the genre of the film as being an urban drama.
- All of the text is in the middle of the left hand side of the poster meaning the audience has to look around for the name of the film forcing them to look at the whole poster not just the name.
- the tag line 'you only get one shot at life' links the whole poster together. By using the word shot it's emphasised and confirms the ideas of violence, guns and death within the film.
- the actual typography if the text is white with little black lines through it. This could be interpreted as a jail bar effect implying that the film maybe be centred around or include prison in some aspect. Although I think that the colours are more significant than what the lines actually mean. By having the white text (innocence) being cut through by black lines (death) it shows the audience that maybe death and bad experiences are what is holding the protagonist back.
